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  Innovation and beauty  
 
  The cosmetic segment has been very active in the pursuit of innovations in recent years. The on-going and increasing need to conquer and capture customers leads us to be constantly searching for appealing and highly functional features.

 
  With their minds set on this, Niasi developed a new label for Risqué nail polish range. This product, which was originally labeled with PSA coated paper now carries a transparent polypropylene film that is made from our Fasson PP Transp TC 50/S0250/62g product.

This new label printed by converter Grif Rótulos e Etiquetas Adhesivas meets the new requirements of the product proposition: Adding dignity and functionality to the packaging. The transparency of the new container allowed us to lavishly display the different product tones.

For Mariela Basile – Risqué Product Range Manager - the new transparent label makes the color of the polish far more visible, facilitating identification by consumers. In the past Autumn-Winter season, Risqué launched five new colors, exploring red and beige trends.

 
Fasson PP Transp TC 50/S0250/62g
       For further details, please contact: ad.br@averydennison.com
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