| With their minds set on this,
Niasi developed a new label for Risqué nail polish
range. This product, which was originally labeled with
PSA coated paper now carries a transparent polypropylene
film that is made from our Fasson PP Transp TC 50/S0250/62g
product.
This new label printed by converter Grif Rótulos
e Etiquetas Adhesivas meets the new requirements of
the product proposition: Adding dignity and functionality
to the packaging. The transparency of the new container
allowed us to lavishly display the different product
tones.
For Mariela Basile – Risqué Product Range
Manager - the new transparent label makes the color
of the polish far more visible, facilitating identification
by consumers. In the past Autumn-Winter season, Risqué
launched five new colors, exploring red and beige trends.
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